You’ll get a fully customized fitness and nutrition game plan delivered via the FITR Fitness app — paired with 1:1 coaching, real accountability, and clear weekly action steps built around your busy schedule and preferences. No guesswork. No cookie-cutter plans.

Nope. Whether you’re at home, in a gym, or somewhere in between, your plan is tailored to what you have access to. Dumbbells, bands, or just bodyweight — we make it work.

FITR Elite is built for busy professionals — men and women between 30–50 who want to lose fat and build a body they feel confident in. It’s not about age — it’s about mindset and lifestyle fit.

This isn’t a one-size-fits-all meal plan or bootcamp. This is real coaching — with a smart, simplified plan that adapts to your life. No starving. No two-hour workouts. Just science-backed strategy and personal accountability that actually works long-term.

The coaching is personalized, so pricing depends on what level of support you need. We go over everything during the call if it’s a good fit — no pressure, just transparency.

We’ll spend about 30 minutes talking through your current situation, what’s keeping you stuck, and what needs to change. If I think you’re a good fit for the program, I’ll walk you through next steps to get started. If not, I’ll point you in the right direction. Either way, you’ll leave with clarity and action steps.

Perfect. That’s exactly who this is for. Whether you’ve got 15 or 50 pounds to lose, we’ll start from where you are and build something sustainable — no shame, no judgment.

Even better. FITR Elite was built for people with full calendars and nonstop schedules. You’ll get a plan that fits your life — not one that adds stress to it.

James Andrew Fraser is a Certified Personal Trainer (NCSF) with over 8 years of experience helping busy men and women transform their bodies. He began his fitness career at a luxury gym in NYC, where he was mentored by their Master Trainers and quickly became known for his results.

Since then, James has helped his 1:1 coaching clients shed hundreds and hundreds of pounds — in person and online through his custom coaching app.

FITR Fitness is the weight loss and fitness company he founded to deliver life-changing transformations.

His mission? To educate, inspire, and empower people to demystify weight loss, ditch extremes, and finally feel at home in their bodies — for good.

Oh, and he’s also an award-winning actor and writer. Google him… it’ll make his IMDb star meter go up. (Please. He’ll love you for it.)